It's not easy betting in the business of tea!

We've lived through tea - wonder what that means!

Right from when I was a kid - tea's been in my life....both in the kitchen cabinet and in the gardens around my home...the aroma of lovely tea engulfing a whole town...

Those bratty days when Dad showed me our tea gardens - and me trying to keep up to his pace...

Those days when the tea leaves were weighed in scales suspended from wooden posts....and withered in those dim-lit halls...

Those warm rainy days and the sounds of tea being processed in large machineries...

Little did I imagine, we'll one day have our own tea brand! An online wholesale and retail tea store - whew!

My MBA education showed me the path - reach out to the supply chain...I wanted make my childhood association and remembrance - A brand! Avatar Teas.

Export and Import was and is my passion...Maybe, just growing the tea was not enough...

And I love tea! I can have it close to my heart, if I worked for it everyday!

Wonder WHAT sells tea??? The price? The Quality? The Service? The muscle?

The last two years were a total learning experience -

World Tea Expo, Multiple Trade shows, Conversations, Sampling at buyer events, etc.

Then came choosing the tea, the blend, the package, the packing, the serving. the designing, the art work, the printing, the cost, the visiting cards, brochures, banners, bags, whew!

And then the shipping, FOB, customs, customs brokers, air frieght, storage, safety, whew!!

Certifications! Certifications! Secure site? Organic? Fair Trade? ..whoa!

Then Amazon, Ebay, PayPal, Trade posts, google marketing, yahoo marketing, post cards ...uff!

Organic Teas vs Flavored Teas vs. Black Teas vs. Green Teas vs. Herbal Teas vs. Yoga Teas vs. Tea Accessories - What would sell? Why? How? .......Whew!

Not to scare off new ventures - but this should give a rough awakening on whats in store - decisions based on available information and 'your' vision!

Focus - And success is yours! Atleast, I believe in that.

I'm now redesigning my website - bringing in a whole lot of Organic, Flavored and Natural teas!

Should be out in the next 2 or 3 weeks! Very excited! Ayurvedic and Yoga teas are also on their way!

Weight loss teas - watch out and don't lose a ton ;-)
...............My friend says, a nice tummy is a symbol of prosperity :-) ....



Happy Par TEA ing!